Anheuser-Busch Adds Feedback Line, Stands by NFL Sponsorship
A-Busch won't be popping a top over their NFL sponsorship
sponsorship
MLS and Adidas Extends Equipment Deal to 2024
CHICAGO (AP) — Major League Soccer and Adidas announced a six-year extension to their sponsorship that will have the equipment maker supplying the league through 2024.
The deal was announced by MLS commissioner and Adidas president Mark King at the site of the league's annual all-star game...
Nature’s Bakery Going to Court Over Danica’s Sponsorship; Other NASCAR News
DAYTONA BEACH, Fla. (AP) — Nature's Bakery is vowing to fight Stewart-Haas Racing in court. The company says it won't be bullied by a $31 million breach-of-contract lawsuit filed by the NASCAR team in a sponsorship dispute involving driver Danica Patrick...
Ohio State, Nike Agree on $252M Sponsorship Extension
COLUMBUS, Ohio (AP) — Ohio State University has extended its current sponsorship contract with Nike by 15 years in a deal worth $252 million.
The university and the Beaverton, Oregon-based athletic apparel company announced the deal on Thursday...