![Super Bowl Ads Aim for the Heart – and Sometimes Lower](http://townsquare.media/site/432/files/2018/01/Cindy-Crawford.jpg?w=630&h=434&zc=1&s=0&a=t&q=89&w=980&q=75)
Super Bowl Ads Aim for the Heart – and Sometimes Lower
NEW YORK (AP) — Bring on the parade of celebrities, heartwarming tales and silly humor: it's almost Super Bowl advertising time.
Tiffany Haddish, Cindy Crawford, Morgan Freeman and many others will star in ads while NBC will showcase the journeys of Olympic athletes in several different ads.
A 30-second spot costs more than $5 million for airtime alone. The goal is to capture the attention of the more than 110 million viewers expected to tune in to the big game on Feb. 4 — ideally by striking an emotional chord with the game audience that will rub off on brands.
Amazon, Pepsi, Anheuser-Busch, Verizon and several automakers and are among the advertisers this year.
More From 1460 ESPN
![Super Bowl 58 Breaks US Television Records: Most-Watched Game Ever](http://townsquare.media/site/432/files/2024/02/attachment-GettyImages-2004241328.jpg?w=980&q=75)
![The Best Super Bowl Halftime Shows Ever Performed in California](http://townsquare.media/site/432/files/2024/02/attachment-The-Best-Super-Bowl-Halftime-Shows-Ever-Performed-in-California-George-Rose-Ezra-Shaw-Donald-Miralle-Kevin-C-Cox-Getty-Images.jpg?w=980&q=75)
![Super Bowl Advertisers Pulling Out All The Stops To Stand Out](http://townsquare.media/site/432/files/2024/02/attachment-GettyImages-1974215715.jpg?w=980&q=75)
![Purdy Rallies 49ers to Beat Lions to Advance to Super Bowl](http://townsquare.media/site/432/files/2024/01/attachment-GettyImages-1968949115.jpg?w=980&q=75)
![Mahomes, Kelce Super Bowl Bound Chiefs Shut Down Ravens](http://townsquare.media/site/432/files/2024/01/attachment-GettyImages-1968534341.jpg?w=980&q=75)
![Goff 2 TD Passes, Lions Adv. to NFC Title Game with Win Over Bucs](http://townsquare.media/site/432/files/2024/01/attachment-GettyImages-1950789851.jpg?w=980&q=75)
![Hey Seahawks Fans, We Still Gotta Root for Cooper Kupp No Matter What!](http://townsquare.media/site/432/files/2023/10/attachment-Hey-Seahawks-Fans-We-Gotta-Root-for-Cooper-Kupp-No-Matter-What.jpg?w=980&q=75)
![Gardner Minshew Returns to Jacksonville as Colts New Starting QB](http://townsquare.media/site/432/files/2023/10/attachment-GettyImages-1730491071.jpg?w=980&q=75)
![Outplayed and Undisciplined Seahawks Lose to Rams 30-13 in Opening](http://townsquare.media/site/432/files/2023/09/attachment-GettyImages-1672684210.jpg?w=980&q=75)