WNBA Donating to Women’s Groups

NEW YORK (AP) — The WNBA is teaming up with several organizations that support women and girls.

The league, which begins its 22nd season Friday, will donate $5 for each ticket purchased to select games during the season to one of six groups as part of the "Take a Seat, Take a Stand" campaign. All 12 teams will participate, designating up to six contests to this initiative.

The six organizations are Bright Pink, GLSEN, It's On Us, MENTOR, Planned Parenthood and The United State of Women.

"For 22 years, the WNBA and its players — women playing at the highest level of their sport — have stood up as role models for millions of women and girls," WNBA President Lisa Borders said. "With 'Take a Seat, Take a Stand,' we are proud to come together as a league to stand with our partner organizations, our fans and the many inspiring women raising their voices for change in the current women's movement."

In addition to these organizations, fans will have the choice to support local groups in all 12 teams' communities.

The WNBA will also donate tickets to send a young woman or girl to a game in an effort to inspire her.

Borders said that she thinks this initiative will speak directly to young women. NBA commissioner Adam Silver said last month on ESPN he didn't think the WNBA was connecting well enough with young women and girls.

"It's a call to action for women, not to just support the W but also when you support the W you're supporting not just basketball alone, but you're supporting women," Borders said. "We think this will really appeal to these younger women. They are interested in things bigger than themselves. We think it will speak to everyone, but specifically to that demographic. They will raise their hand and say 'I want to be a part of it'"

This new initiative was planned before Silver's comments.

The WNBA has also hired a company to do a year-long review of the league and come up with a strategic plan.

"We thought this would be a great time to look at the league top to bottom, left to right and evaluate everything," Borders said. "What's working and what's not working. Some of the comments Adam made upset some people. We're going to review everything. We know what we stand for and now we're going to talk about, how do we bring that to life the next 40 years? This is a commitment from the NBA and WNBA to carry the torch forward. The players are excited about it. It's a long term piece."