After dumping the Redskins name, the next step of picking a new name could determine Washington's popularity for decades. Owner Dan Snyder and coach Ron Rivera are already at work trying to find a new name for the storied NFL franchise. Sports business and marketing experts consider feedback from fans, endorsements from current players and alumni and on-field success as three crucial elements no matter what the new name winds up being. Red Tails, Red Wolves and Hogs are among the betting favorites. The organization hopes to have a new moniker by the start of the 2020 season.