WNBA’s 20th Season Produces Strong Numbers and Ratings
NEW YORK (AP) — A milestone season has produced strong numbers for the WNBA.
The league has amassed more than 24 million video views across its social media platforms, nearly five times more than at this point last season. It also has seen a record number of subscriptions to WNBA League Pass, up more than 20 percent from last year.
The WNBA has made a huge marketing push this year — the league's 20th season — and that certainly has helped.
Says WNBA President Lisa Borders: "This is a historic season and all the metrics are trending in a positive direction and we're thrilled about that."
ESPN has seen household ratings increase 100 percent over last year and 23 percent among viewers.