The Seattle Mariners promotion and marketing department has long been renowned for their annual tv commercials promoting the club, but this gem, originally produced in 2008 may stand the test of time more than any other.
Voived by the M's late Hall of Fame Radio Broadcaster Dave Niehaus, the promo captures the essence of why Opening Day to fans - whose hope spring eternal once again - is the "real" New Year's Day.
"Someone once said that 'You don't grip a baseball, a basball grips you.'
It fills our days, and brightens our nights, over the course of a season, and the span of a lifetime.
We share hope, drama, and joy.
It brings us all closer together, nine innings at a time.
It's the game we live. It's the game we love.
Welcome back, baseball. Welcome back."