Seahawks’ Lynch Seeks Catchphrase Trademark
Seattle Seahawks running back Marshawn Lynch doesn't say a lot to the press, but when he does it can be memorable. And now, possibly profitable as well.
Lynch last week filed for the trademark to the phrase "I'm just here so I won't get fined" with the U.S. Patent and Trademark Office.
Lynch used the phrase repeatedly during a Super Bowl week media session with reporters, staying five minutes to fulfill his obligation before walking off.
"We heard from our fans, and so many of them were saying that they wanted that phrase on the clothing," said Chris Bevans, who runs Lynch's "Beast Mode" apparel line. This is just listening to the marketplace."
Bevans said the phrase will appear on shirts and sweatshirts on the Beast Mode website soon.
The label will also debut a shoe line in partnership with high-end shoe designer Jon Buscemi. Bevans said the shoes, which will be part of Buscemi's mid-tier GREATS line in Italy, will retail for $180.
Last year, Lynch trademarked the phrase "About that action, Boss," along with four other "Beast Mode" trademarks.
Lynch's agent Doug Hendrickson is currently engaged in contract negotiations with the Seahawks. Lynch will be entering the final year of a four-year, $31 million deal.