Richard Sherman has been deflecting endorsement deals with the same ferocity he deflects passes lately.

But here's one opportunity that he probably should've rejected.

The Seattle Seahawks star appears in this ad for Neff headwear, in which he hosts a cooking show with a llama (yeah, we don't know why a llama's involved, either).

The ad seems to want to be kitschy, but comes off odd more than anything else. Perhaps Sherman should read scripts with the same ferocity he reads opposing quarterbacks' eyes.