Jordan Brand Unveils The Ultra.Fly
Today, Jordan Brand unveils the Jordan Ultra.Fly, a new basketball performance shoe inspired by Michael Jordan’s playoff intensity during his days in the National Basketball Association. Jordan Brand athlete and superstar player of the Chicago Bulls, Jimmy Butler will debut the Jordan Ultra.Fly silhouette on the court this week. The Jumpman shoe will be available at the top of next month and marks a new chapter in Jordan Brand's line of footwear.
With MJ heightened intensity during playoffs, his agile, graceful, and ultimately deadly play earned him the nickname ‘Black Cat,’ a nod to his unmatched capacity flow of the game and strike with purpose when the time was right. Inspired by MJ’s infamous nickname, the Jordan Ultra.Fly features a Kurim material overlay which takes cues from the black cat. This overlay forms a cage-like upper delivering a custom fit with flexible structure. Its design follows a pattern that mimics the coat of a spotted leopard.
The Jordan Ultra.Fly shoe will be available in three colorways on Jordan.com and at select retail locations starting Saturday, April 2 for a suggested retail price of $125. And if you're looking to pick up a pair of Jordan Brand sneakers this weekend, make sure to check XXL's weekly top 5 kicks to check out the heat that's dropping this weekend at select footwear retailers.
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