ORCHARD PARK, N.Y. (AP) — Jim Kelly is drawing upon his professional and personal heartbreak, including his own two-time battle with cancer to inspire others on how to beat the disease.

The Buffalo Bills Hall of Fame quarterback has teamed with several cancer organizations and pharmaceutical giant Merck to produce a promotional campaign titled "Your Cancer Game Plan." It is scheduled to debut on Wednesday.

The game plan emphasizes proper nutrition, education, communication with caregivers and maintaining a positive attitude.

Kelly has been cancer-free since 2014, and his campaign specifically targets those with head and neck cancer, because of how the disease alters a person's appearance, sense of smell and taste.