Have You Heard of the Secret ‘Orange Sleeve Society’ From Starbucks?
It's the time of year again when everybody and their grandmother starts getting food, drinks and candles with the flavor and scent of pumpkin spice.
Starbucks coffee capitalizes on it every year by releasing their limited edition Pumpkin Spice Lattes, and this year, they tried something different to promote their coffee: They created a secret club for pumpkin spice lovers called the "Orange Sleeve Society."
I saw a secret Starbucks website link on some random website where people were ordering a hand-knitted "cozie" from Starbucks, and lo and behold, they weren't out of stock yet.
I forwarded the tweet link to three of my friends and in return, Starbucks mailed me a free cozie!
Sometimes it pays off to always be on the computer!