Denver Broncos Taking Over Naming Rights to Stadium
DENVER (AP) — The Denver Broncos are taking over the naming rights to their stadium from Sports Authority but no signs are coming down yet.
After missing its latest contract payment, Sports Authority asked a bankruptcy judge Tuesday to allow it to transfer the rights to the team.
The company says it hasn't found anyone interested in paying cash for the rights. The Broncos and the stadium district maintained they had veto power over any potential deal.
The Broncos are still sizing up the value of a deal and say there's no timetable for a new name. There's no word on whether a new deal would require that the name of the stadium include the phrase "at Mile High" in deference to the Broncos' original home.