Unveiling the financial gains of Pac-12 basketball teams in the NCAA Tournament. Men's success translates to revenue, while a new ESPN deal hints at equality for women's teams.
Oregon State and Washington State are focusing on rebuilding the Pac-12 through strategic media rights agreements under Commissioner Teresa Gould's leadership.
Women's college basketball has been highlighted by the dominance of teams like South Carolina and with the Pac-12 Conference particularly shining with six ranked teams.