Adidas Releases Customizable Ultra Boost Xeno Sneakers
Adidas today unveiled a fully customizable version of the Ultra BOOST XENO which can now be personalized through adidas’ customization function, miadidas. Featuring XENO iridescent technology, the Ultra BOOST remains innovative and stylistic.
The mi adidas Ultra BOOST XENO is the customizable follow up to the popular mi Ultra BOOST Rainbow model released earlier this year. The new release sees the famed Ultra BOOST silhouette re-imagined in a monochrome colorway and accented by light-responsive XENO iridescent technology details. The shoe boasts the same features including the ultra-cushioned BOOST midsole, dual-density Torsion System and Continental Rubber outsole, but the miadidas Ultra BOOST XENO allows fans to create their own style and add their design elements through a series of customizable options. The mesh upper, caging, laces and outsole can all be customized, with the iridescent XENO effect on the tongue logo and heel.
The shoe will be released in mid-October for $240 exclusively at the adidas store on 5th Avenue, New York, where customers will have the opportunity to not only be the first to get their hands on the shoe, but can also take part in a 3D experience.
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